---
title: "Sneak Preview: The Business of Luxury"
description: Stay ahead in the competitive luxury market with AIHM's exclusive 'The Business of Luxury' course. Learn from Dr. Estelle Dinh, renowned luxury expert. Enroll now!
image: https://blog.aihm.education/hubfs/AIHM_Sneak-Preview_customer-service3.jpg
---

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# Sneak Preview: The Business of Luxury

![Dr. Estelle Dinh](https://blog.aihm.education/hs-fs/hubfs/1680292589664.jpg?width=45&name=1680292589664.jpg) 

[Dr. Estelle Dinh](https://blog.aihm.education/author/dr-estelle-dinh)

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![The Business of Luxury](https://blog.aihm.education/hubfs/AIHM_Sneak-Preview_customer-service3.jpg)

The luxury market is soaring again. Five-year outlooks are momentous—and so is the competition.

At the same time, massive opportunities exist now. The nature of luxury is changing. Consumer expectations are shifting. Professionals and entrepreneurs who understand the paradigm shifts have an advantage in rising to the top of this very competitive market. This one-day course is your opportunity to gain insights into the changing luxury market and how to evolve to meet its needs.

![AIHM_Luxury_business-1](https://blog.aihm.education/hs-fs/hubfs/AIHM_Luxury_business-1.jpg?width=600&height=400&name=AIHM_Luxury_business-1.jpg)

**Discover AIHM’s ‘The Business of Luxury’ Short Course**

Guest expert Dr. Estelle Dinh joins us in Bangkok for a special 3-day series in luxury management, culminating in [‘The Business of Luxury’](https://app.aihm.education/the-business-of-luxury?hsLang=en)on Sunday, 6 August. A professor and CEO with strong track record across luxury hospitality, wealth management and private banking, Dr. Dinh teaches luxury management at the International University of Monaco and Glion Institute of Higher Education, Switzerland.

Enjoy a preview of the course in the Q&A below.

**Could you give us a brief overview of ‘The Business of Luxury’ course? What will it cover?**

‘The Business of Luxury’ focuses on the intricacies and dynamics of the luxury industry, including its current trends, evolving consumer behaviour and innovative strategies employed by luxury brands.

![AIHM_Luxury_customer-1](https://blog.aihm.education/hs-fs/hubfs/AIHM_Luxury_customer-1.jpg?width=600&height=400&name=AIHM_Luxury_customer-1.jpg)

We’ll cover a diverse range of topics essential to understanding the business of luxury. This includes luxury brand positioning, consumer trends, effective marketing and communication strategies, experiential marketing and the future of the luxury industry.

**What will participants get from this course? What are the benefits?**

Participants will develop a comprehensive understanding of the luxury business ecosystem, including market insights, brand management techniques, effective marketing strategies and the ability to navigate the unique challenges of the luxury sector. Benefits include heightened strategic thinking abilities, practical tools for success in the luxury market and the potential to excel in luxury brand management roles.

![AIHM_Luxury_customer1-1](https://blog.aihm.education/hs-fs/hubfs/AIHM_Luxury_customer1-1.jpg?width=600&height=400&name=AIHM_Luxury_customer1-1.jpg)

Individuals completing the course will leave with new practical knowledge and skills to succeed in the luxury sector. You’ll develop the ability to make informed decisions within the luxury industry, opening the door to enhanced career opportunities.

**Who will benefit most from the course?**

This course is designed to benefit a wide range of individuals. Professionals aspiring to work in the luxury industry, entrepreneurs planning to enter the luxury market, and those with a general interest in the luxury business will benefit from joining us. The course provides valuable insights and practical knowledge applicable to various roles within the luxury sector.

![AIHM_Luxury_customer4-1](https://blog.aihm.education/hs-fs/hubfs/AIHM_Luxury_customer4-1.jpg?width=600&height=400&name=AIHM_Luxury_customer4-1.jpg)

Participants will gain a comprehensive understanding of the luxury business landscape, valuable insights into market dynamics, consumer behaviour and effective strategies employed by luxury brands.

**Should managers or business owners take this course themselves?**

Absolutely. This course equips managers and business owners with the necessary knowledge and strategies to navigate the unique challenges of the luxury sector. By understanding the dynamics of the luxury industry, managers and business owners can make informed decisions, drive innovation and effectively position their brands for success in the competitive luxury market.

![AIHM_Luxury_customer6-1](https://blog.aihm.education/hs-fs/hubfs/AIHM_Luxury_customer6-1.jpg?width=600&height=400&name=AIHM_Luxury_customer6-1.jpg)

**What will surprise participants in this course?**

This course will surprise participants with its captivating case studies and real-world examples, showcasing success stories and innovative approaches employed by renowned luxury brands. Participants will find inspiration for their own businesses; we’re focusing on practical applications of what we learn.

Participants will also be amazed by the extent to which emotions and storytelling play a vital role in luxury brand management and consumer engagement.

---

 

**Register Today**

Join the upcoming session of the Customer Service for the Luxury Market course. [Learn more!](https://app.aihm.education/executive-education-summer-luxury-courses?hsLang=en)

[![AIHM Exective Education Flyer_luxury summer course-Brand of Luxury](https://blog.aihm.education/hs-fs/hubfs/AIHM%20Exective%20Education%20Flyer_luxury%20summer%20course-Brand%20of%20Luxury.jpg?width=500&height=713&name=AIHM%20Exective%20Education%20Flyer_luxury%20summer%20course-Brand%20of%20Luxury.jpg)](https://app.aihm.education/the-business-of-luxury?hsLang=en)

 

 

![Dr. Estelle Dinh](https://blog.aihm.education/hs-fs/hubfs/1680292589664.jpg?width=150&name=1680292589664.jpg)

#### Dr. Estelle Dinh

[linkedin-in icon](https://www.linkedin.com/in/dr-estelle-dinh-079748225/)

Dr. Estelle Dinh possesses a very impressive biography for a 30-year-old, with a strong track record across luxury hospitality, wealth management, private banking and other related sectors. Listed in Forbes Monaco’s 40 Under 40, she is CEO of Attixs Global Collection S.A. and a professor at both the International University of Monaco and Glion Higher Institution of Education in Switzerland. As an academic, she lectures on luxury branding and marketing, luxury services, etiquette, and customer service attitude for the luxury market. A founding member of multiple exclusive private clubs and royal balls under the patronage of European royal families, she’s known for her coaching in international social etiquette and European dining etiquette.

## Related Articles

[![](https://blog.aihm.education/hubfs/AIHM_Sneak-Preview_customer-service1-1.jpg)](https://blog.aihm.education/etiquette-and-luxury-attitude-in-customer-service?hsLang=en)

[#AIHMHIGHER](https://blog.aihm.education/tag/aihmhigher) [#AIHMExecutiveEducation](https://blog.aihm.education/tag/aihmexecutiveeducation) [#LuxuryCourse](https://blog.aihm.education/tag/luxurycourse) [#customerservice](https://blog.aihm.education/tag/customerservice)

### [Sneak Preview: Etiquette and Luxury Attitude in Customer Service](https://blog.aihm.education/etiquette-and-luxury-attitude-in-customer-service?hsLang=en)

Many luxury brands—despite having an amazing luxury product—fall short on delivering a [luxury experience](https://blog.aihm.education/business-of-luxury?hsLang=en). Every business has facets it can improve, whether in terms of...

![Dr. Estelle Dinh](https://blog.aihm.education/hs-fs/hubfs/1680292589664.jpg?width=45&name=1680292589664.jpg) 

[Dr. Estelle Dinh](https://blog.aihm.education/author/dr-estelle-dinh) 

[Read More](https://blog.aihm.education/etiquette-and-luxury-attitude-in-customer-service?hsLang=en)

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From private islands and tropical resorts to stunning city hotels and Michelin-starred restaurants, AIHM’s hospitality management students are exploring their passions...

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[Samantha Marion](https://blog.aihm.education/author/samantha-lauver-marion) 

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