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From Lemonade to Louis Vuitton: Building Better Business Models

From Lemonade to Louis Vuitton: Building Better Business Models

In today’s fast-changing world, innovation is easy — but endurance is rare.
How do entrepreneurs design business models that stand the test of time? That’s the challenge our postgraduate students tackled in Entrepreneurship & Business Modelling, combining creativity, critical thinking, and AI-driven insights.

Read on to explore how they learned to turn imagination into impact.

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The Myth of the Lightning Bolt

The Myth of the Lightning Bolt

In a world that celebrates hustle, our Entrepreneurship & Business Modelling class did the opposite, we slowed down. No laptops, no screens, just quiet minds and open notebooks. The result? A room buzzing with deeper thought and sharper ideas.

This week, our PGD students discovered that opportunity doesn’t strike like lightning. It grows in stillness, shaped by curiosity and structured thinking.

Read on to see how turning off the noise became our first lesson in turning ideas into innovation.

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