AIHM HIGHER

Are you an expat professional, international executive or global entrepreneur who wants to find success in the Kingdom of Thailand?

Saturday, 6 July 2024, is your chance to learn from one of the region’s leading experts on cross-cultural communication and the cultural secrets to business success in the Land of Smiles.

Ever wonder who’s behind those addictive ad campaigns and viral social media posts? Meet the Marketing Executive. Marketing Executives create and implement the marketing strategies that launch brands to success and keep them top of mind and close to heart. From TV commercials to websites that deliver personalised content to Instagram stories and TikTok reels, marketers use every tool in the toolbox to capture customer atttention and build loyal fans.

Are you a hotel professional who wants to upgrade your understanding of revenue management?

A business owner who wants to maximise profits with the latest techniques?

A manager who wants to elevate service to increase customer satisfaction?

A customer-facing professional who wants to learn the secrets of upselling?

A non-finance professional who wants to finally learn how to read and use the most important financial documents?

You're on the edge of a breakthrough. Whether you're a seasoned professional seeking to refine your skills or an aspiring leader ready to make your mark, mastering the art of communication and leadership is your ticket to success. Picture this: commanding the meeting room (or even the stage!) with confidence, captivating your audience with compelling narratives, and inspiring change with every word you utter. It's not just a dream—it's your reality waiting to unfold.

AI has taken the world by storm—a Category 5 hurricane to be more exact. Only a year and a half ago, in November 2022, ChatGPT launched, offering everyday individuals the chance to explore and utilise the power of artificial intelligence with relative ease. Initially, I was very surprised by this new development, but I assumed it was just an improved version of Siri or Alexa—fascinating and possibly useful, but not necessarily world-shattering. Then I started playing around with it. Very quickly, I could see the potential ChatGPT and similar artificial intelligence tools might have for work and, most importantly, education.

English is the international language of business. On a global scale, no other language comes close to equalling its power in the business world. Whether used for writing emails, holding meetings or negotiating multi-billion dollar deals, mastery of English communication skills is one of the most important competencies you can acquire to boost your success. 

Do you find yourself at home when you work with numbers? Or does your brain just shut down when finance and accounting topics come up? If you, like many people, are in the second group, now is your chance to finally overcome this hurdle!

On behalf of the entire faculty and staff, Warren Stanworth, the Academic Dean, is thrilled to extend a warm welcome to the new students as they embark on their journey in the Global Hospitality Management programme at AIHM.

Climate change impacts every industry. In the hospitality industry, this is powerfully true. We host our guests in some of the world’s most beautiful environments. Amidst such amazing backdrops, it’s hard to not consider the effects the travel and hotel business play in the big picture.

This coming week we welcome a new cohort of students for their very first semester of AIHM’s Bachelor Business Administration in Global Hospitality Management. As always, this is one of my favourite times of the year. If you are one of the new members of our community, I want you to know how special this week is for all of us. Your passion, your vision and your potential to transform the hospitality field inspire us. As we embark on this journey together, I’d like to share with you and our other readers, the ‘why’ behind AIHM, the deeply held beliefs that drive everything we do.