AIHM HIGHER

The team of consultants gathered in the Situation Room. The hotel’s senior management awaited them with a problem. The two parties assembled to tackle the issue. The luxurious riverside property in the heart of Bangkok is an exceptional hotel in a market filled with exceptional hotels. How might the property elevate its suite experience to keep its position amongst the top of pack? 

What is ‘Practical Magic’? No, I’m not talking about the 1998 film starring Sandra Bullock and Nicole Kidman. I’m talking about the transformative power of Practical Arts studies in a hospitality education. The Practical Arts are a keystone of the world-famous Swiss-style hospitality education model.