AIHM HIGHER

This coming week we welcome a new cohort of students for their very first semester of AIHM’s Bachelor Business Administration in Global Hospitality Management. As always, this is one of my favourite times of the year. If you are one of the new members of our community, I want you to know how special this week is for all of us. Your passion, your vision and your potential to transform the hospitality field inspire us. As we embark on this journey together, I’d like to share with you and our other readers, the ‘why’ behind AIHM, the deeply held beliefs that drive everything we do.

There’s a massive career opportunity hiding in plain sight, and those who know the secret can reap the rewards. Asia’s hospitality business is one of the region’s fastest growing industries. According to the global business intelligence platform Statista, annual hotel revenue in Asia is expected to reach US$ 144 billion in 2023.

Think back to your school days, all the way to the beginning. Which classes were your favourites? When you recall the class activities that made you most excited, what comes to mind? Maybe you loved science classes with hands-on experiments—mixing chemicals in the laboratory to see what the reaction would be or dissecting frogs to discover how all the pieces fit together like a fantastically engineered machine.

Back in the Middle Ages, a book was a rare, priceless object. The art of bookmaking required a team of highly skilled scribes, illuminators and binders. Each book cost a small fortune. Only the wealthiest members of society were able to own books, and even then, the number of books you were able to own or gain access to was limited by practical considerations. As of September 2023, the internet contains 4.3 billion pages of content, accessible to virtually everyone. Those Medieval Europeans would consider today’s wide-sweeping access to knowledge an embarrassment of riches. But knowledge does not equal understanding.

If you find yourself at a crossroads in your professional journey, seeking a path filled with excitement and rewards, let me share a hidden gem with you – the captivating world of hospitality management in Asia and South-East Asia. Regardless of where you are on life's timeline, a career in hospitality management in this region offers remarkable opportunities and a chance to make a real difference.  

Hospitality education comes in many forms, from on-the-job training to MBA programmes. When most people think of hospitality education though, the first thing that comes to mind is a Bachelor’s degree in hospitality management from a prestigious hotel school. This is a fantastic option for individuals aspiring to a successful career in hospitality management, but it’s not the only option out there. 

Who is really responsible for the quality of customer service? What are customers looking for today? Why do so many brands deliver substandard service? What can you learn from the brands that get it right? And once you learn these lessons, how can you get your team to deliver that service you’re dreaming of?

Let’s dive into the answers together. Join us and take the first step towards creating exceptional customer experiences!

The key to career growth and staying on top of your field is lifelong learning—and AIHM now offers 15 different keys to open the doors to higher levels of success. AIHM provides you with 15 different Executive Education short courses covering the most critical topics for the hospitality industry and fields beyond. Choose from diversity of courses to upskill, upgrade your knowledge and learn practical new tools and techniques you can put into action as soon as you complete a two-day course.

Are you a hospitality professional looking to stay ahead of the game in an ever-changing industry? Look no further thanAIHM's Executive Education programme. Our two-day seminars and workshops are designed to cater to the unique needs and objectives of hotel managers, owners, hospitality professionals, and any professional wanting to provide service excellence and maximise their properties’ performance.

For years, Switzerland has been recognised as the hub of hospitality education. Students with dreams of becoming hoteliers flock to its mountain towns and lakeside cities to learn the art and business of hospitality at Swiss hotel schools with their time-tested curricula. In recent years, a new generation of budding hoteliers have discovered another beautiful location offering a similarly impeccable education in the concepts, commercial strategies and fine skills of hospitality management. In contrast to the snowy slopes of Switzerland, this newer hub of hospitality education offers a tropical backdrop. Yes, Thailand.