Many of the most important facets of business take place outside of the meeting room. Business is about relationships. And much of this relationship building, especially at the upper echelon of the business world, takes place in formal settings—private events, dinner parties, business luncheons, et cetera.
If you haven’t yet had the chance to learn the rules of formal European etiquette, you may be making mistakes without even realising it. The ‘European Dining and Social Etiquette’ course is your opportunity to master the rules and manners that help you do business in the situations where so much business actually takes place.
Discover AIHM’s ‘European Dining and Social Etiquette’ Short Course
Dr. Estelle Dinh, your host and instructor for this special course, was named one of Forbes Monaco’s 40 under 40 for good reason. She’s a CEO-entrepreneur, a professor in luxury management at both the International University of Monaco and Switzerland’s Glion Higher Institute of Education, and founding member of multiple exclusive private clubs and royals balls under the patronage of European royal families. Known for her coaching in international social etiquette and European dining etiquette, she’ll guide you in mastering the important business skills of etiquette that can be an invisible hurdle between you and your professional goals.
Dr. Dinh gives us a sneak preview of the course below.
Could you give us a brief overview of the European Dining And Social Etiquette course? What is it all about?
Essentially, I’m inviting guests for an elegant dinner party—one that can enhance their career advancement. Learn the fine details of etiquette during a real, formal dinner so you can practice your new skills immediately in a real-world setting.
As we progress through the courses, we’ll cover the refined manners, customs and protocols associated with dining and social interactions in European culture. For Asians and even many everyday Europeans, the etiquette expected in formal situations can be nerve-wracking. Understanding the details of etiquette allows you to focus on the more valuable aspects of a gathering. For example, you are far more likely to hold better conversations if you’re not trying to figure out which fork is required or which glass belongs to you.
Graduates of this class will learn how to fit in seamlessly, make a fantastic impression and rise to every occasion.
Who will benefit most from this course? In what ways?
This course is beneficial for individuals who wish to enhance their cultural understanding and refine their social skills, particularly when engaging in formal or professional European settings. It is ideal for professionals working in international business, hospitality, diplomacy or anyone seeking to immerse themselves in European etiquette.
Participants will gain invaluable knowledge and skills in European dining and social etiquette. They’ll learn the art of graceful dining, proper table settings, appropriate behaviour and the cultural nuances that enhance social interactions. The benefits include increased confidence in formal social settings, the ability to navigate European dining experiences with ease, and the cultivation of a sophisticated and polished image.
Over the course of one enjoyable evening, the “guests” of our dinner party will develop enhanced cultural knowledge, refined social skills, the ability to create positive impressions, and the confidence to excel in professional and personal European social environments.
Should managers or business owners take this course themselves?
Yes, managers and business owners can greatly benefit from taking this course themselves. By understanding European dining and social etiquette, they can effectively engage with clients, partners, and colleagues in international business settings. This knowledge enables managers and business owners to foster positive relationships, demonstrate cultural sensitivity, increase confidence in formal social settings and enhance the ability to navigate European dining experiences with ease.
Whether you’re a professional looking to advance in your career or you’re a senior executive or entrepreneur seeking to network more effectively and grow your business, this course will give you the skills you need to feel and look like and be a natural in a variety of formal, professional and celebratory settings. From an intimate business luncheon to a gala event, you’ll be able to feel confident and in control.
What specific topics will the course cover?
We’ll cover a wide range of topics related to European dining and social etiquette. This will include proper table manners, table settings and utensil usage, understanding European dining customs, wine and Champagne etiquette, appropriate conversation and small-talk skills, and navigating various social situations with grace and poise.
What might surprise those who attend this course?
This course will surprise participants with the rich tapestry of traditions, customs and rituals associated with European dining and social interactions. It will provide insights into the intricacies of European table settings, the importance of proper seating arrangements, and the art of engaging in meaningful conversations while adhering to social etiquette.
Register Today
Join the upcoming session of the European Dining and Social Etiquette course. Learn more!
