Many luxury brands—despite having an amazing luxury product—fall short on delivering a luxury experience. Every business has facets it can improve, whether in terms of customer service design or execution. Do you know what your growth areas are? What are you missing? How can you ensure the most exacting customers feel valued and one-of-a-kind at every touchpoint?
Discover the answers in this one-day AIHM Executive Education short course ‘Etiquette and Luxury Attitude in Customer Service’.
Discover AIHM’s ‘Etiquette and Luxury Attitude in Customer Service’ Short Course
The global luxury market is booming again with 2023 revenues expected to reach €332 billion, climbing to an estimated €494 billion by 2026. To stand out in a highly competitive market, luxury brands must continue to rethink their customer experience. Guest expert Dr. Estelle Dinh from the International University of Monaco and Glion Institute of Higher Education, Switzerland, teaches you invaluable insights and techniques to take your service to the next level of luxury.
Find a sneak preview of this exclusive one-day course in the Q&A with Dr. Dinh below.
Please give us a brief introduction to the ‘Etiquette and Luxury Attitude in Customer Service’ course. What will participants learn?
Over the course of a day, we’ll explore the importance of impeccable manners, refined behaviour and a luxury-oriented mindset when delivering exceptional customer service experiences for Ultra High Net Worth Individuals (UHNWI). We’ll learn how to delight and build loyalty with customer service experiences for industries such as luxury hospitality, retail, private jetting, yachting and private banking.
The course covers a wide range of topics essential to mastering etiquette and luxury attitudes in customer service. This includes understanding luxury service principles, refining communication and interpersonal skills, cultivating ideal personal grooming and appearance standards, demonstrating cultural sensitivity, handling challenging customer situations with grace, and creating personalised and memorable experiences for luxury clientele.
Essentially, this course teaches you to master the nuances of high-end customer interaction.
How will participants benefit from this course?
The benefits include the ability to create lasting impressions, build customer loyalty, elevate the reputation of the business, and enhance career prospects in luxury customer service roles.
Participants will learn practical techniques and strategies to provide a polished, personalised, and memorable experience for luxury customers. After completing the course participants will have new skills to establish a strong rapport with clients, exceed their expectations, and contribute to the success of luxury brands by providing exceptional customer service.
Who will benefit most from the course?
This course is particularly beneficial for professionals working or aspiring to work in customer service roles within the industries that cater to UHNWI. Whether you are in hospitality, retail, private jetting, yachting, private banking or any other luxury service-oriented field, this course will provide you with essential skills and insights to excel in your role.
Should managers or business owners take this course themselves?
Yes, managers and business owners can absolutely benefit from taking this course themselves as well. The course equips you with a deep understanding of the importance of etiquette and luxury attitudes in customer service, allowing you to set the standards for your teams and ensure a consistent and exceptional service experience.
By taking the course, managers and business owners can reinforce the value of customer service excellence and effectively lead their teams in delivering impeccable service within the luxury industry.
What might participants find surprising in this course?
This course will surprise participants with its attention to detail in refining their etiquette and luxury attitudes. It will offer insights into the subtleties of body language, verbal and non-verbal cues, and the impact of small gestures on customer perception. Participants will be surprised by how seemingly minor adjustments in behaviour and attitude can have a profound impact on the overall customer service experience.
Participants might also be surprised by the extent to which cultural awareness and sensitivity play a role in luxury customer service. They can discover how customs, traditions, and social norms vary among diverse luxury clientele, and how adapting to these nuances enhances customer satisfaction and builds strong relationships.
Register Today
Join the upcoming session of the Customer Service for the Luxury Market course. Learn more!
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