Sneak Preview: Storytelling in Business

Everyone loves a good story. Stories stir our emotions. They teach us. They entertain us. They change us.

Think about the impact stories have had on your own life. We teach children important life lessons and values through stories. Good storytellers grab our attention, transport us and leave us transformed.

How can you craft your own powerful stories to achieve even more success in your job role? Find out below.

Discover AIHM’s ‘Storytelling in Business’ Short Course

AIHM Expert Philip Reid is an experienced actor, writer and theatre director. For years, he’s dedicated himself to the art of the story. He’s performed and written for theatre companies, toured in theatre productions, appeared in three Bafta-winning television series and one Oscar-nominated film. He’s also taught the art of storytelling through theatre, while directing several plays, at Trinity University College in Wales.

Now based in Thailand, Philip guides business professionals in applying the art of storytelling to their careers. Read the Q&A below to discover more about what you’ll learn in his two-day “Storytelling in Business” course.

What topics will the course cover?

This course will cover a variety of topics essential for mastering storytelling in the professional sphere. We’ll start with the basics of story structure and character development. You’ll be guided through the process of creating relatable and memorable stories. You’ll learn how to harness emotion and authenticity in your narratives, ensuring they leave a lasting impact.

We’ll look at how storytelling can be used in different business contexts – from internal communications to customer engagement to personal branding. You’ll have a chance to analyse case studies and take part in interactive storytelling workshops. During our fun, weekend session, you’ll create your own stories and get feedback on how your stories are working and how you can continue to develop them to achieve even more impact.

Who will benefit most from this course?

"Storytelling in Business" is ideal for a wide range of professionals—from those in leadership positions who need to craft and convey top-level messages about their business; to managers and human resource specialists who train, inspire and develop their teams; to those communicate directly with customers in fields like marketing, sales and public relations.

If communication skills are important to your job, this course will provide you with new, powerful ways to communicate. Whether you’re pitching ideas, giving presentations, selling products and services, or teaching others, you’ll benefit from the tools you learn in this course.

What might surprise those who attend this course?

One of the most surprising elements of this course is its hands-on approach to learning storytelling techniques. Instead of just theoretical discussions, you’ll engage in practical exercises that challenge you to create your own business stories.

We’ll talk about the most critical components of storytelling, and you’ll also have a chance to put these components into practice immediately and get feedback and individually tailored recommendations.

Register Today to Start Your Success Story

Join the next session of the ‘Storytelling in Business’ course. Register now.