Ever wonder who’s behind those addictive ad campaigns and viral social media posts? Meet the Marketing Executive. Marketing Executives create and implement the marketing strategies that launch brands to success and keep them top of mind and close to heart. From TV commercials to websites that deliver personalised content to Instagram stories and TikTok reels, marketers use every tool in the toolbox to capture customer atttention and build loyal fans.
What’s a day in the life of a Marketing Executive like? In this fast-paced sector, every day is different! Depending on the day, you may be conducting market research, forging strategies, developing campaigns, managing budgets, analysing the effectiveness of marketing efforts, or all of the above. With the rise of digital marketing, roles in this sector are more exciting and desirable than ever, offering opportunities across the full spectrum of industries.
Your Interests
Skills for Success
Career Paths
Marketing is the art and science of persuading customers. Whether you lean more to the creative side or the analytical side, marketing has a place for you!
Driven by technological advancements and societal trends, the marketing industry is always evolving. Highly competitive, opportunities range from small businesses to the biggest international corporations to the possibility of becoming an entrepreneur and opening your own consultancy or marketing service agency. Demand for skilled marketing professionals will continue to be strong, especially in digital marketing, data analytics and content creation.
What could your career journey look like? Marketing career paths vary widely. A typical progression might be Marketing Assistant to Marketing Manager to Marketing Director. However, you have the freedom to create your own path depending on your interests and talents. Some individuals specialise in marketing for a single industry, while others cater to a variety of products and services. See representative marketing jobs at various career levels below.
Popular Career Paths
Educational Pathways
- A Bachelor's Degree degree is required for most Marketing Executive roles though some entry-level jobs can be attained with only a high school diploma. Great majors and degree programmes include Marketing, Business Administration, Communications and industry-specific Business degrees. For example, those seeking to be Marketing Executives in the hotel industry can benefit from a degree in Hospitality Management.
- Many mid- and senior-level Marketing Executives hold a Master's Degree. Ideal programmes include an MBA with a concentration in Marketing, Master's in Marketing or Digital Marketing certifications.
- Internships or other work experience in marketing departments or marketing agencies are highly valuable.
Life as a Marketing Executive
Salary
Work Schedule
Marketing Executives typically work full-time, regular office hours. Special events and campaign deadlines may sometimes require evening or weekend work.
Location
Marketing Executives can work in various settings, including corporate offices, marketing agencies or remotely. Hybrid and remote work is becoming increasingly common in many sectors. Travel may be required for meetings, conferences or market research.
In the hospitality industry, Marketing Executives may work at individual hotels or corporate offices; it’s also common to be based in an office but spend a significant portion of time travelling to hotel or resort properties.
Considerations
- Some workplaces, particularly agencies, can be high-pressure environments with tight deadlines.
- Job duties and salaries can vary widely.
- Marketing Executives must constantly adapt to new trends and technologies.
Job Outlook
The demand for Marketing Executives is expected to grow globally. The increasing importance of digital marketing and data analysis is contributing to this growth, and strengths in these areas will be particularly in demand.
In Europe, the Middle East and Asia, marketing roles in the hospitality industry are especially vital as the tourism sector continues to expand. Emerging markets and increased travel are boosting the demand for skilled marketing professionals in this sector.
Related Careers
Is a BBA Degree from AIHM Right for You?
Do you dream of marketing luxury resorts, city hotels or culinary hotspots? If you’re interested in marketing roles within the hotel industry, our Bachelor of Business Administration in Global Hospitality Management might be your path to success. The skills and knowledge you gain in this business degree are also transferrable to many other industries. Explore the BBA degree now.
Transfer Student?
Thinking about a new focus? We welcome students switching from other institutions. Transfer to AIHM and complete your Bachelor’s degree with us.
