The ‘Why’ That Drives AIHM

This coming week we welcome a new cohort of students for their very first semester of AIHM’s Bachelor Business Administration in Global Hospitality Management. As always, this is one of my favourite times of the year. If you are one of the new members of our community, I want you to know how special this week is for all of us. Your passion, your vision and your potential to transform the hospitality field inspire us. As we embark on this journey together, I’d like to share with you and our other readers, the ‘why’ behind AIHM, the deeply held beliefs that drive everything we do.

In 2009, Simon Sinek published an incredibly influential book called Start with Why: How Great Leaders Inspire Everyone to Take Action. In it, Sinek points out that every organisation knows what they do. Many can describe how they do it. Only a prominent few can clearly answer why they do what they do. When defining a business or any organisation, the natural inclination is to start by explaining what you do…and then to elaborate outwards. Sinek argues for starting with the WHY, putting this at the centre of your organisation’s efforts and letting this heart drive your actions.

Photo credit: https://blog.ted.com/how-simon-sineks-tedx-fame-made-him-think-deeply-about-trust-issues/

What is AIHM’s heart? Why do we exist? Why are we so excited to welcome our new students this week? Read on to discover the answers.

At the core of the Asian Institute of Hospitality Management (AIHM) lies a profound commitment to the holistic development of future leaders in the hospitality industry. AIHM stands out through its dedication to bringing Swiss educational excellence to Asia, underscored by a deep-seated belief in nurturing each student's personal and professional growth.  

Why: The Purpose Behind AIHM

At its heart, AIHM's "why" is deeply rooted in bringing Swiss educational excellence to Asia, coupled with a commitment to transforming ambitious minds into future leaders. The institute seeks to equip students with a global outlook and practical experience, preparing them for success in a fast-evolving sector. This foundational belief underscores the importance of experiential learning, a cosmopolitan community, and fostering a strong connection between theoretical knowledge and real-world application.

AIHM's purpose resonates profoundly with students and professionals aspiring to elevate their careers. The institution's focus on high-quality, practical education, delivered in a culturally rich and dynamic environment, not only attracts individuals seeking to enter the hospitality industry but also professionals looking to enhance their expertise and leadership skills. This purpose has cultivated a community of learners who are driven, innovative, and prepared to make significant contributions to the hospitality world.

How: Unique Strategies for Success

AIHM distinguishes itself through several key strategies, seamlessly integrating its core educational philosophy with a student-centric approach:

• Integration of Swiss Educational Excellence: AIHM brings the renowned Swiss model of hospitality education to Asia, offering students an internationally recognised curriculum that emphasises rigorous training, critical thinking, and innovation.
• Practical and Experiential Learning: With facilities like the practical arts training during their first semester and management internships, AIHM ensures that students gain hands-on experience in real hotel contexts, thereby enhancing their employability and practical skills.
• Global Career Pathways: The institute guarantees internships at Minor Hotels in Thailand and preferred status globally, offering students a unique opportunity to gain international experience and network with industry leaders.
  
  
• A Comprehensive Educational Offering: AIHM provides a range of programs tailored to different career stages and goals, from certificates and diplomas to a full Bachelor's degree in Global Hospitality Management. This inclusivity ensures that AIHM caters to a broad spectrum of learners, from those making a career change to seasoned professionals seeking advancement.
• Personalised Learning Pathways: Understanding that each student's needs, aspirations, and backgrounds are unique, AIHM offers personalised guidance and support. This includes tailored internship placements, career counselling, and academic advising, ensuring that students can navigate their educational journey in a way that best suits their personal and professional goals.
• Supportive Community: By fostering a supportive and inclusive environment, AIHM ensures that students not only learn from their educators but also from each other. This sense of community encourages collaboration, networking, and mutual support, further enhancing the student experience and facilitating personal growth.
• Focus on Well-being and Development: Recognising the importance of well-being for academic and professional success, AIHM offers various initiatives aimed at supporting students' mental, emotional, and physical health. This holistic approach ensures that students are well-equipped to manage the demands of their studies and future careers.
  
  

Broader Impact: Cultivating Leaders Who Care

The impact of AIHM's student-centric approach extends far beyond academic outcomes. By emphasising individual care and development, AIHM cultivates leaders who are not only skilled and knowledgeable but also empathetic and mindful of the broader implications of their actions in the industry. Graduates leave AIHM not just as hospitality professionals but as compassionate leaders who value teamwork, community, and the well-being of those they serve.

This emphasis on individual growth and a caring approach prepares students to navigate their careers with confidence, adaptability, and a deep-seated sense of responsibility. The result is a new generation of hospitality leaders who are prepared to lead with integrity, innovate with compassion, and contribute positively to their communities and the global industry.

AIHM's commitment to individual care and development, integrated into every facet of its educational model, underpins its success in nurturing well-rounded professionals. It's this dedication to each student's growth that sets AIHM apart, making it not just an institution of learning but a transformative force in the lives of its students and the broader hospitality industry.

Follow Our AIHM Journeys

Over the next three and half years—and beyond—our new AIHM students will explore their passions and define their own missions for their careers and their lives as a whole. Learning through a Swiss education model integrated with the opportunities available in Asia, AIHM’s ambitious minds will grow into the leaders they’re meant to be.

Follow our newest students and those already in the midst of their journeys, as they grow and achieve with us. Connect with the AIHM community on Instagram, LinkedIn, Facebook and TikTok to watch our students’ success stories.