You know how hard it is to acquire a new customer. That’s why upselling to customers who have already decided to make a purchase is one of the most valuable skills you can master. In just two days, you can learn the tactics to achieve new levels of success. Explore what AIHM’s weekend-long ‘Upselling & Sales Strategies’ course can do for your business and your own personal career growth.
Discover AIHM’s ‘Upselling’ Short Course
In the fiercely competitive world of hospitality, upselling is the key to not only boosting revenue but also creating memorable guest experiences. In the retail world, upselling isn’t just a bonus opportunity; it’s a strategic imperative. No matter what product, service or experience you’re offering, upselling should be an inherent part of your interactions with customers.
Trainer James Marion help you learn the secrets of upselling and how you can apply them to your own particular business. Learn what to do and when to do it—as well mistakes to avoid. Upselling can be tricky, so learn the tricks that will help you guide your customers into an upgrade that will leave them satisfied and singing your praises.
Find out more below as James Marion answers questions about the upcoming ‘Upselling’ course.
What topics will the course cover?
We’ll cover strategies and tactics to help you upsell and suggestive sell. Upselling is when you offer a customer a more premium product, service or experience than the one they are purchasing. A closely related form of suggestive selling is cross-selling, when you offer additional products and services to complement a purchase.
Over the course of two days, we’ll explore the WHO, WHAT, WHEN, WHERE and WHY of upselling and suggestive selling. You’ll build new knowledge, confidence and your personal toolbox of sales tactics. Specific topics we’ll look at include timing, navigating the line between upselling and overselling and dissecting guest satisfaction.
Importantly, we’ll also discuss how upselling, beyond generating additional revenue, plays a vital role in improving overall customer satisfaction and developing customer loyalty.
Who will benefit most from this course?
You can benefit from this course regardless of the product, service or experience you are selling. The tactics you’ll learn apply to hospitality, retail and the full array of service and experiential industries.
Whether you’re a manager, a business owner or any other professional who interacts with customers as part of your job, you’ll gain valuable new skills. Contrary to what you might think, upselling doesn’t only apply to sales positions. We’ll talk about upselling opportunities across the customer journey. In fact, your front-line customer service interactions are often an ideal time to suggest upgrades, add-ons and extra luxuries. You’ll learn tactics you can apply yourself as well tactics you can build into the customer experience carried out by your colleagues and team members.
What might surprise those who attend this course?
Effective upselling isn’t necessarily about pushing your most expensive product. Your top-of-the-line product isn’t always the most profitable, and just because it’s the “best” doesn’t mean it’s the one that will answer your customers’ needs and desires.
We’ll explore the importance of mastering product knowledge and how we can unite this knowledge with a deeper understanding of our guests and their motivations to deliver a win-win situation for both your business and your customers.
Register Today
Join the next session of the Upselling course. Register now.
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